About SaharaX

Who We Are

SaharaX GreenTech is a strategic initiative by Pessl Instruments — the Austrian company behind the globally trusted METOS® brand — to deploy precision agricultural weather intelligence across Africa, starting with Ethiopia.

The Company

Experienced & Independent

Pessl Instruments GmbH, headquartered in Weiz, Austria, is the parent company behind SaharaX GreenTech. With 41+ years of operational experience, the company has deployed over 110,000 METOS® stations across 25 countries, establishing itself as the world's most trusted agro-meteorological intelligence platform.

Pessl Instruments SA (PI SA), the African subsidiary, is based at 6 Talana Close, Sacks Circle, Bellville South, Western Cape, 7530, South Africa — a 100% wholly owned subsidiary of the Austrian multinational. PI SA leads the SaharaX GreenTech initiative across the continent.

41+
Years of Innovation
110,000+
Stations Deployed
25
Countries
1:5
ROI Proven

Company Timeline

1983

Pessl Instruments founded in Weiz, Austria by Gottfried Pessl

1995

First METOS® weather station deployed commercially

2007

FieldClimate cloud platform launched

2010

Expansion to 10+ countries across Europe and Americas

2015

iSCOUT AI-powered insect monitoring system introduced

2018

Pessl Instruments SA established in South Africa

2020

METOS Africa continental expansion strategy begins

2023

110,000+ METOS stations deployed globally across 25 countries

2024

SaharaX GreenTech Ethiopia initiative formally launched

2026

Ethiopia Phase 1 pilot deployment — 200 stations across 5 regions

Global Presence

25 Countries. One Mission.

Subsidiaries, affiliates, and dealer/service networks spanning all continents — with Africa as the next frontier.

AustriaGermanyFranceSpainItalyUKTurkeyPolandUSACanadaBrazilArgentinaMexicoSouth AfricaEthiopiaIvory CoastKenyaTunisiaUAESaudi ArabiaIsraelIndiaPhilippinesAustraliaNew Zealand
PI SA — Africa HQ

6 Talana Close, Sacks Circle, Bellville South, Western Cape, 7530, South Africa

Ethiopia Contact
[email protected]
Leadership

C-Level Honorary
Executive Advisory Board

Strategic direction, market access, capital strategy, and global credibility. All roles are honorary, highly active, and mission-driven.

BK

Brian Ketcham

Retired CFO, Lindsay Corporation

Finance, Irrigation & Water Intelligence

CW

Christoph Wigger

Senior Mechanization & Agricultural Systems Expert

Mechanization, Resource Efficiency & Scalable Operations

HJ

Dr. Hans Jöhr

Co-Founder & Honorary President, SAI Platform

Regenerative Agriculture, Supply Chain & Farmer Economics

IT

Dr. Ilse Trautmann

Climate-Smart Agriculture & Policy Expert

Climate Intelligence, Government & University Engagement

ET

Dr. Emmanuel Taban

Pulmonologist, Agricultural Entrepreneur & Author

Farmer Perspective, Resilience & Human Impact

KG

Dr. Karl Gutbrod

Former CEO & Current CSO, meteoblue

Weather Technology, Agricultural Management & Digital Business

Ethiopia Operations

SaharaX Leadership Team

YT
Dr. Yoseph
CEO — Chief Executive Officer
AD
Dr. Adugna
CSO — Chief Scientific Officer
TF
Dr. Teferi
CTO — Chief Technology Officer
MG
Mr. Mengiste
CFO — Chief Financial Officer
RD
Mr. Rediat
PMO — Project Management Officer
BH
Ms. Betelihem
EA-CEO — Executive Assistant to CEO
YF
Mr. Yafet
ICTO — ICT Officer
HL
Ms. Hilena
COO — Chief Operating Officer